Have you ever wondered why some investors have more deals coming in than they can handle while others struggle to pay the bills? If you’re struggling in this business it’s one of two things…
- You’re NOT properly educated in the 5 profit centers of real estate investing.
- You’re not marketing your real estate business properly.
The biggest mistake you can do is to market your business like everyone else. What do I mean by that? You have to create a unique selling proposition that allows you to stand apart from the “We Buy Houses” ads signs and letters. I’m not going to sit here and tell you that using the we buy houses ads, signs and letters doesn’t work, because they do to a certain extent.
I’ll also tell you that by lumping yourself along with a hundred other we buy houses ads, signs and letters is a wasteful expense of your marketing dollar. Your marketing must be unique in a way that stands out among all the other copy cat marketers. How would you feel if you received 4 letters that basically said the same thing? How would you determine who to call? How about if you received 4 letters that were basically the same and then received a fifth one that was completely different? Which one would stand out and have staying power?
If you never want to worry about competition again, you must come up with a good reason as to why a seller or buyer would want to deal with you over every other option available to them. It’s what we call a U.S.P. (Unique Selling Proposition) Sellers want to know what’s in it for them. Not how good you think you are or how special your service is over everyone else. So here’s the 7 basic secrets to creating marketing that gets results.
- A powerful headline… The headline must be a benefit to the reader in order for the reader to want to continue to read. Otherwise your marketing dollar just went into the circular file. (Garbage Can)
- Personalized… Your letters should all be personalized. Personalized letters pull 3%-5% better than a letter Not personalized.
- You must state the problem and agitate the reader so they feel a strong need for what it is you’re offering.
- You must create a solution to their specific problem with benefits of how you can help. Try to create vivid word pictures that appeal to the senses. This is also known as an Irresistable offer.
- You must have a call to action. What do you want the reader to do. Call this number or go to this website or fax in you information to this number. Make sure your call to action is precise and crystal clear.
- You should have a P.S in every letter or postcard. The P.S. is the first thing most people read when they look at a letter or a postcard. The P.S. should also re-state the benefits to the reader.
- You should have a deadline in your letters and postcards as well. A deadline gives the reader a reason to act NOW!
If anyone needs more help with marketing you can go to www.realestateinvestmenteducation.info on up coming events.
Glen Andrews is an Author, Coach, Teacher and Marketing expert to real estate Investing Students around the world. Glen has been Investing in Real Estate for 13 plus years and has bought and sold well over 200 properties. Glen still buys properties today but spends most of his time helping students reach their financial goals. You can see and read more on Glen at http://www.realestateinvestingeducation.info
